Protect What
You’ve Built.
Strategic brand protection programs designed for growing companies facing counterfeit, infringement, and marketplace risk.
Counterfeit and infringement issues don’t fix themselves, and most growing companies lack a structured protection strategy. Summit Brand Advisory helps small to mid-sized consumer goods companies that know they have a problem but don’t yet have a program to design and implement practical, right-sized brand protection strategies. Whether you’re losing revenue to counterfeits or simply don’t know where to start, we build a clear path forward, aligned to your budget, resources, and timeline.
The Starting Point
Most brands have no structured protection program. Every dimension is exposed. Infringement and Counterfeits are rampant.
Practical Programs
Brand protection isn't a one-time event. It's a disciplined, strategic capability.
Measurable Impact
Clear outcomes. Reduced risk. Revenue you stop losing to infringement.
The Hidden Cost of Brand Infringement
Most growing companies don’t have a brand protection problem. They have a lack of structure.
Counterfeit listings, unauthorized sellers, IP misuse, and marketplace chaos don’t just dilute brand value. They quietly erode revenue, margin, and customer trust.
But here’s the reality:
- You don't have a dedicated brand protection team.
- Legal is reactive.
- Sales & Marketing see the symptoms.
- Operations feels the friction.
- Leadership is ready to take ownership, but unsure how to structure it.
Without a structured program, enforcement becomes fragmented, expensive, and inconsistent.
That’s where we come in.
You don’t need a massive global compliance department. You need a right-sized, intelligent strategy built for your stage of growth.
We design programs that fit your:
- Budget
- Risk profile
- Operational maturity
- Timeline
No overbuilding. No vendor sprawl. No unnecessary legal spend. Just structure.
Strategic Brand Protection Programs
We design structured, right-sized brand protection programs that give growing consumer goods companies control of their marketplaces and confidence in their enforcement strategy
Brand Risk Audit
A comprehensive assessment of your brand's vulnerabilities: reputational, legal, digital, and operational. Delivered as a prioritized action plan.
IP Strategy & Protection
Trademark portfolios, brand asset registers, copyright protections, and enforcement frameworks that actively protect your intellectual property in every key market.
Brand Governance & Agreements
Drafting and implementing the policies and agreements that protect your brand from the inside out, including confidentiality, pricing controls, distribution terms, reseller agreements, manufacturer contracts, and collaboration frameworks.
Digital & Marketplace Enforcement
Monitoring, takedown strategies, and counterfeit enforcement across e-commerce marketplaces, social media platforms, and other digital channels globally.
Brick & Mortar Enforcement
Physical enforcement strategy for off-platform infringement, including partner and legal recommendations for on-the-ground investigations, coordinated raids, and civil or criminal proceedings where appropriate.
Executive Advisory
Ongoing strategic counsel for CEOs, CMOs, and brand leaders navigating high-stakes brand decisions and emerging threats.
Our Approach
Diagnose & Prioritize
We assess your current exposure across marketplaces, distribution channels, and IP portfolio.
- Clear risk visibility
- Revenue impact estimates
- Prioritized enforcement roadmap
- Executive-level briefing
No guesswork. No fear-based overreaction.
Design
We build a structured brand protection framework tailored to your business.
- Marketplace enforcement strategy
- IP portfolio alignment
- Vendor evaluation & selection
- Budget modeling
- Cross-functional governance structure
You don’t just get takedowns. You get a system.
Implement & Optimize
We can support the implementation and refine the program over time as needed.
- Vendor oversight
- KPI tracking
- Reporting frameworks
- Internal accountability
- Continuous risk evaluation
Your brand protection becomes proactive, not reactive.
About the
Founder.
Chris Gibbins founded Summit Brand Advisory after recognizing a consistent gap in the market: growth-stage companies often understand they have a counterfeit or infringement problem but lack the internal structure, strategic roadmap, and resources to address it effectively. A senior brand protection strategist with over a decade of global experience in anti-counterfeiting, intellectual property enforcement, and marketplace risk mitigation, he previously served as Director of Global Anti-Counterfeiting and Senior Brand Protection Manager for leading consumer product companies, where he built and led enterprise-level protection programs and aligned executive leadership around structured, measurable risk-reduction strategies.
Throughout his career, Chris has developed and executed comprehensive brand protection programs across domestic and international markets. His leadership has included overseeing large-scale online enforcement initiatives, building and managing vendor and legal partner networks, expanding intellectual property portfolios, implementing product authentication and track-and-trace systems, and coordinating cross-border investigations resulting in seizures, civil actions, and criminal enforcement across multiple jurisdictions. His programs have removed tens of millions of dollars of counterfeit product from circulation while establishing disciplined, scalable operating frameworks.
Through Summit Brand Advisory, Chris applies this experience to help growth-stage organizations design practical, budget-aligned brand protection programs that can be implemented, measured, and sustained. His approach enables companies to move beyond fragmented, reactive takedowns and build controlled, repeatable systems that preserve revenue, restore marketplace control, and reduce long-term risk.
Start a Conversation
Whether you have a specific brand risk in mind or want to understand your overall exposure, we’d welcome a confidential conversation.